Portfolio
Featured case studies
GRRRL Music - Music Discovery Platform
Homepage
UX Flow
Copywriting
Website design & layout
Brand identity and direction
YouTube & playlist integration
Call-to-action strategy
Artist submission funnel concept
Content Architecture
my role
Pretty Ratchet.- Clothing Brand
the strategy
the results
Blushtan | Graphic
The Vision
Prior to Brand Strategy
the challenge
The brand had strong photoshoot assets but lacked a cohesive visual system and structured content strategy. Posting was limited to editorial imagery with no defined voice, content ratio, or scalable template framework. Additionally, creative direction was shared between stakeholders, creating inconsistencies in execution and overall grid balance. The goal was to establish brand cohesion while building a foundation for sustainable growth.
I developed a foundational brand system designed to transition the account from photoshoot-only posting to a growth-oriented content ecosystem. This included defining brand voice pillars, implementing consistent color grading, introducing branded Canva templates for scalability, and structuring campaign-style rollouts to improve grid flow and storytelling. The goal was to create cohesion while building long-term sustainability across Instagram and supporting brand touchpoints.
GRRRL Music is a music discovery platform and distribution concept focused on supporting emerging artists through editorial content, playlists and digital distribution tools
content
Fenty Skin | Beauty UGC Campaign
Kitsch | Beauty
Cofelle | Coffee brand launch Campaign
KITSCH | Beauty UGC Campaign
Airbnb | Hospitality UGC
During my management period, the account grew organically from 53 to 600 followers while establishing a more elevated, editorial aesthetic. Beyond growth, the brand left with a reusable content framework, clarified messaging direction, and a stronger visual identity positioned for future scalability.
Blushtan | Summer ‘23 Campaign
Blushtan | Graphic
STK|Steakhouse | Restaraunt UGC